Turning Proofing Into Print Sales
Proofing is a sales opportunity, not just a chore. Here is how to make the most of it.
Proofing is when clients feel the strongest connection to their images, which makes it the ideal moment to offer prints. Let them mark which photos to print, and at which size, right inside the gallery so the impulse is captured. Present prints as an easy option, never a hard sell.
The moment of highest interest
When clients are viewing their images for the first time, their emotional connection is at its peak. That is the ideal moment to offer prints, because they are already imagining these photos on their wall. Related: How do you handle clients who make all their proofing picks on a phone?
Keep reading: Streamlining Client Proofing After a Shoot, Why Image Numbers Over Email Fail, Setting Client Expectations for Selections. See how Framepickr helps you photographer client proofing galleries with print-order markup.
Make ordering easy
If ordering a print means a separate, awkward process, the impulse fades. Letting clients mark which images to print, at which size, right inside proofing captures the interest while it is strong. Related: Protecting Your Images While Sharing Them
Present, do not push
Print sales work best as a natural part of the experience, not a hard sell. Simply making prints an easy, obvious option lets clients who want them say yes, without pressuring those who do not. Related: How much should a photographer mark up prints ordered through a proofing gallery?
A clean order for you
Beyond the sale, proofing based print orders give you a clear, unambiguous list of what to produce. That removes the errors and back and forth that make fulfilling print orders a headache. Related: Why does a print look darker than the proof the client approved on screen?
- Proofing is the moment of peak emotional interest
- Make print ordering effortless within the gallery
- Present prints naturally, do not hard sell
- You also get a clean, unambiguous print order
Julien Jimenez
Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.
Frequently asked questions
Why is proofing the best moment to sell prints?
Clients viewing their images for the first time feel the strongest emotional connection and are already picturing the photos on their wall. Offering prints then captures that interest while it is at its peak.
How do you sell prints without pressuring clients?
Present prints as a natural, easy, obvious option rather than pushing them. Let clients who want prints say yes effortlessly inside the gallery, while those who do not feel no pressure. That approach also gives you a clean order to fulfill.
Let clients pick their photos without the back and forth
Photographer client proofing galleries with print-order markup. Framepickr is built to help you put this into practice.
Create a galleryMore from the Framepickr blog
Streamlining Client Proofing After a Shoot
Why Image Numbers Over Email Fail
Setting Client Expectations for Selections
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